We all know that Google is our friend that knows everything. You go to Google to answer all of the questions that we cannot answer ourselves. What everyone may not know is that there are certain things that a business owner can and should do to make sure that Google puts their information where people can easily find it.
Blogging is one of those things to do in order to improve your Search Engine Optimization. Google suggests that you should update information on your website weekly and blogging is one of the best ways to do so. The fresh content in blogs will bring more people to your website and with that, Google will see that it’s a legitimate source of information the people want to see, causing them to start improving your spot in search results. Last year, Google has actually changed their algorithm to pull newer information when general terms are searched to prevent users from getting outdated information. For more on this topic, please see our blog about the vitality of fresh website content to your SEO.
If you are just starting a blog, remember that it does not instantly improve your SEO. Like any other marketing campaign, it will take a little time to develop. If you have any further questions or interest, Transformation Marketing would be happy to help!
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